Discover Your City: Baton Rouge

Discover Your City: Baton Rouge is a tourism campaign created to not only provide new information and opportunities for visitors, but also to encourage citizens of Baton Rouge to become more involved in their city and embrace their culture. Loose, simple illustrations are combined with a warm and welcoming color scheme to create a sense of both modernity and youthfulness. The outdoor advertisements are sure to catch the eye of a passerby, igniting in him or her a sense of curiosity for what Baton Rouge has to offer.

Jean Ralphio from Parks and RecRepeating animation of breakfast that says good morning